The thinking behind better data decisions.
Written by the people making them.
Written from inside the problem, not above it. Real decisions from building a governed AI analytics platform - what the data team bottleneck actually costs, why most AI analytics tools skip the foundation, and what it takes to make data trustworthy before you query it.
The NCeG conference. The second AI reckoning. Building AskEdi. The decision not to launch. Five years later, what it actually means.
In early 2024 I wasn't looking for a co-founder. I didn't think I was in a position to ask. This is what happened in the week Mihir Sanchala said yes anyway.
Two and a half years. Two interns. One question nobody had answered. Then ChatGPT arrived and I spent three months wondering if any of it still mattered.
A decade in retail and growth taught me how to read a business. It didn't give me access to my own data. That gap became Edilitics.